The Brief: Maximize fan engagement before, during and after Super Bowl LIV.

The Idea: Put fans at the center of the Super Bowl experience by turning their tweets of support into the official game-winning confetti.

Role: Creative Director

Accolades: Twitter Brand Bowl 54 Winner: Most Creative Campaign, Hashtag Sports Winner: Best Big Game Spot or Stunt, Hashtag Sports Winner: Most Creative Partner Without an Athlete/Influencer, 300+ press stories across print, online and broadcast