The Brief: Let NBA fans know they can get more from their game-time purchases with Freedom Unlimited.

The Idea: CEO of Cashbacking, Kevin Hart, enlists legends of the game, Allen Iverson and Stephen Curry, to help spread the word.

Tapping into NBA fandom, we refreshed Iverson’s famed press conference, embraced Stephen Curry’s mouthguard chew, and built cashback hype using elements of game day.

Role: Executive Creative Director

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