The Brief: Unveil the new Mario edition of Monopoly.
The Idea: Launch a board game like a video game with influencers on Twitch. Additionally, show the spirited worlds of Mario and Monopoly colliding in kid-targeted spots.
Role: Creative Director
Accolades: First board game launch on Twitch, sold out at GameStop’s e-store during livestream, Polygon feature, Kotaku feature, Mashable feature, Engadget feature, Business Insider feature, Nintendo Life feature.
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