The Brief: Launch Legend of Solgard (a new RPG from the makers of Candy Crush) to an audience of mid-core gamers.

The Idea: Get influential gamers talking about Legend of Solgard with an unboxing experience they’ll never forget. First, we took the game’s central conflict of fire versus ice and turned it into a hot sauce with notes of fiery habanero and cool watermelon. Then, we froze phones with the game in blocks of ice and challenged influencers to “battle” the ice to get the game. A little crazy? Sure. Legendary? Absolutely.

Role: Creative Director

Accolades: Shorty Awards Gold: Best Influencer and Celebrity Multi-platform Campaign, WEBBY Nominee: Best Influencer Endorsements, WEBBY Nominee: Entertainment.

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