The Brief: Position 1800 Tequila as the sipping drink of choice for discerning individuals. 

The Idea: Introduce a spokesperson that leads with actions, not words.

Role: Creative Director/Writer 

Accolades: AdWeek "Ad of the Day", Fast Company feature, Creativity feature, Best Ads feature, MediaPost feature, AdForum feature, Little Black Book feature, AdNews feature (Australia).

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