The Brief: Reveal the Converse “Back to School” line to a digitally savvy teen audience.

The Idea: Help teens express the emotions they feel on the first day of school in a digital vernacular they're familiar with: .gifs.

Role: Creative Director

Accolades: Shorty Awards Gold: Content and Media (.gifs), Shorty Awards Finalist: Short-form Video, WEBBY Nominee: Fashion and Beauty (Video), Top trending .gifs on Giphy, AdWeek feature, Fast Company feature, BuzzFeed feature, InStyle feature, Elle UK feature.

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