The Brief: Maximize fan engagement before, during and after Super Bowl LIV.

The Idea: Put fans at the center of the Super Bowl experience by turning their tweets of support into the official game-winning confetti.

Role: Creative Director

Accolades: Twitter Brand Bowl 54 Winner: Most Creative Campaign, Hashtag Sports Winner: Best Big Game Spot or Stunt, Hashtag Sports Winner: Most Creative Partner Without an Athlete/Influencer, 300+ press stories across print, online and broadcast

The Brief: Launch Legend of Solgard (a new RPG from the makers of Candy Crush) to an audience of mid-core gamers.

The Idea: Get influential gamers talking about Legend of Solgard with an unboxing experience they’ll never forget. First, we took the game’s central conflict of fire versus ice and turned it into a hot sauce with notes of fiery habanero and cool watermelon. Then, we froze phones with the game in blocks of ice and challenged influencers to “battle” the ice to get the game. A little crazy? Sure. Legendary? Absolutely.

Role: Creative Director

Accolades: Shorty Awards Gold: Best Influencer and Celebrity Multi-platform Campaign, WEBBY Nominee: Best Influencer Endorsements, WEBBY Nominee: Entertainment.

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The Brief: Let NBA fans know they can get more from their game-time purchases with Freedom Unlimited.

The Idea: CEO of Cashbacking, Kevin Hart, enlists legends of the game, Allen Iverson and Stephen Curry, to help spread the word.

Tapping into NBA fandom, we refreshed Iverson’s famed press conference, embraced Stephen Curry’s mouthguard chew, and built cashback hype using elements of game day.

Role: Executive Creative Director

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The Brief: Position 1800 Tequila as the sipping drink of choice for discerning individuals. 

The Idea: Introduce a spokesperson that leads with actions, not words.

Role: Creative Director/Writer 

Accolades: AdWeek "Ad of the Day", Fast Company feature, Creativity feature, Best Ads feature, MediaPost feature, AdForum feature, Little Black Book feature, AdNews feature (Australia).

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The Brief: Promote Freedom Unlimited as the cashbacking card that gives you more.

The Idea: In his newly appointed role as CEO of Cashbacking, Kevin Hart won’t stop until everybody knows how to cashback on every purchase.

Role: Executive Creative Director/Co-writer

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The Brief: Launch Fast Twitch, a new energy drink from Gatorade.

The Idea: Stand for Fast Starts by owning the moments before the explosive first play.

We extended the idea to the Super Bowl, dominating media week by taking over Phoenix, and the internet, with a series of viral stunts.

Role: Executive Creative Director

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The Brief: Introduce parents and middle schoolers to First Banking—a debit card and savings account for kids, with parental controls.

The Idea: Show how guided independence can teach kids good money habits.

Role: Creative Director

The Brief: Reveal the Converse “Back to School” line to a digitally savvy teen audience.

The Idea: Help teens express the emotions they feel on the first day of school in a digital vernacular they're familiar with: .gifs.

Role: Creative Director

Accolades: Shorty Awards Gold: Content and Media (.gifs), Shorty Awards Finalist: Short-form Video, WEBBY Nominee: Fashion and Beauty (Video), Top trending .gifs on Giphy, AdWeek feature, Fast Company feature, BuzzFeed feature, InStyle feature, Elle UK feature.

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The Brief: At the 2011 Rugby World Cup, highlight Qantas' sponsorship of the Australian Wallabies, despite the airline not being a sanctioned event sponsor. Additionally, position New Zealand as a desirable holiday destination. 

The Idea: The Great Crusade - An epic live-content adventure following the Australian Wallabies around New Zealand as they compete for Rugby World Cup glory.

Role: Senior Creative/Writer

Accolades: Cannes Lion Gold: Branded Content, Cannes Lion Bronze: Branded Sponsorship, Cannes Lion Titanium Finalist, International Digital Emmy Awards Finalist: Digital Program: Fiction, Spikes Asia Silver: Branded Content and Entertainment, Spikes Asia Silver: Special Events and Stunt/Live Advertising, Spikes Asia Shortlist: Integrated Promo and Activation, Australasian Branded Entertainment Awards Gold: Best Integration or Brand Storytelling, Australasian Branded Entertainment Awards Silver: Best Brand-Commissioned, Australian Marketing Institute Gold: Experiential Brand Experiences, Australian Marketing Institute Gold: Sponsorship.

The Brief: Explore the modern definition of toughness.

The Idea: Candid conversations with true craftsmen who have travelled the hard road to success. 

Role: Creative Director/Co-Director 

Accolades: A-List Hollywood Awards Silver: Branded Entertainment, A-List Hollywood Awards Silver: Best Use of Celebrity in Branded Content, OMMA Awards Finalist: Alcoholic Beverage - Integrated Campaign, Fast Company feature, Complex feature, SPIN feature, Creativity feature, AdForum feature.

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The Brief: Launch a social campaign for Chase Auto—where car buying is hassle-free.

The Idea: Celebrate car buying’s newest hero, Kevin Hart, as he sidesteps the pain points of buying a car.

Role: Creative Director

The Brief: Protect Greenpeace and free speech at large from corporations attempting to silence opposition.

The Idea: Emphasize the importance of free speech and Greenpeace’s role in standing up to corporate interest by encouraging folks to fight back with their voices via a one-of-a-kind voice donation platform.

Role: Creative Director/Writer

Accolades: Case dismissed in Federal Court, Fast Company feature.

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The Brief: Encourage our favorite online platforms to switch to renewable energy.

The Idea: Click Clean - A rally cry spearheaded by Reggie Watts, proposing sustainable energy alternatives.

Role: Creative Director/Writer

Accolades: WEBBY Honoree: Best Individual Performance, WEBBY Honoree: Public Service and Activism, Hatch Silver: Public Service Campaign, Hatch Bronze: Cause Related Marketing Campaign, retweets by Mark Ruffalo, Sarah Silverman, Daryl Hannah and Scott Aukerman, College Humor feature, Laughing Squid feature, Advertising Age front page feature, Fast Company feature, AdForum feature.

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The Brief: Bring attention to the poor practices and human rights abuses in the tuna fishing industry and provide an avenue to learn more and take action. 

The Idea: Show that it’s not just tuna, it’s a choice to stand against the mistreatment of workers and destructive fishing practices decimating our oceans. 

Role: Creative Director/Music Composer 

Accolades: One Show Silver Pencil: Print and Outdoor, Lürzer's Archive: Vo. 2, 2016, Communication Arts: Advertising - Public Service/Politics/Social Issues, Creativity feature.

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The Brief: Unveil the new Mario edition of Monopoly.

The Idea: Launch a board game like a video game with influencers on Twitch. Additionally, show the spirited worlds of Mario and Monopoly colliding in kid-targeted spots.

Role: Creative Director

Accolades: First board game launch on Twitch, sold out at GameStop’s e-store during livestream, Polygon feature, Kotaku feature, Mashable feature, Engadget feature, Business Insider feature, Nintendo Life feature.

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The Brief: Deliver a memorable holiday present to clients, vendors, and friends of the agency. 

The Idea: Gift an album of original (and rockin') Holiday songs, accompanied by a modest wish: Help us get David Bowie to cover a tune.

Role: Creative Director/Musician

Accolades: Advertising Age "Celebrate the Twelve Days of Christmas, Ad-Agency Style," DigiDay "Best Agency Holiday Cards of 2013," Business Insider "Best Ad Agency Holiday Cards," AdWeek feature.

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The Brief: Put Friendly's back on the map for all the right reasons.

The Idea: Own the ultimate celebratory gesture: The high five. 

Role: Creative Director/Writer

Accolades: Advertising Age feature, Business Insider feature, Boston Globe feature. 

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The Brief: Let folks know that three of the biggest tech companies power their clouds with dirty fuel.

The Idea: Personify the dirty methods used by these online platforms and encourage action via an online petition calling on them to clean up their act.

Role: Creative Director/Writer

Accolades: EFFIE Bronze: Positive Change, OMMA Awards Winner: Integrated Online Campaign, CNET feature.

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The Brief: Connect authentically with 1800 Tequila drinkers across America.

The Idea: Enlist famed Instagrammers to capture the fabled grit of their home cities.

Role: Creative Director 

1800 Tequila's full Instagram feed here.

The Brief: Position Hyundai's diesel engines as an environmentally-friendly option.

The Idea: A car that is, quite literally, at one with nature.

Role: Creative/Writer

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